Commercial Contract & Healthcare Studio

In Steelcase’s article “ Questions To Ponder When Branding Your Workspace ”, they discuss why branding is so important and the measures a company can take to ensure their branding is successful. Now, most people understand that branding is important, but maybe don’t understand just how important it really is. A study shows that 77% of corporate leaders believe that brand is a critical driver for a business, but only 15% of those leaders believed that their facilities reflected their brand well.   Successful Branding in Reception Successful Branding in Reception What steps can we take to make sure we brand our facility well? Steelcase defines spaces where it is critical to push the branding of your company – common areas such as the reception, conference rooms, and break rooms; as well as workspaces. Unique elements and the company color palette should be on display in common areas because they have the most impact and the greatest visibility. The workspaces should als...

Steelcase’s article “ Driving the Wellbeing of People ” tackles the challenge of helping people feel, work, and think better in the workplace. Many factors can encourage this positive change in the workplace, but the primary factor is technology. There have been so many updates in technology that it seems as though the average workplace can’t keep up, contributing to a feeling of discontentment. The inclusion of updated technology in the workplace will transform spaces from where you have to work to where you love to work. Choice of where and how you would like to work In the past, getting work done was a lot easier due to the fact that computers were not mobile, so workers would stay at their desks and have easy access to everyone else. Today, because of laptops and mobile phones, employees can choose both where and how they would like to work. While this development is freeing and better for sharing information, it is also harder to find the people you need and it makes sc...

Brand identity is how businesses want to be perceived by consumers. This identity is brought together by different aspects, such as brand name, logo, tagline, or even font. Businesses try to shape their identity based on what the company stands for or the product or service that it delivers. One example of a successful business would be Starbucks because they wanted their identity to be “morning coffee” (or anytime coffee, really), and now whenever anyone thinks of Starbucks, they think of quick, good coffee. This concept is very important in our design of our NEXT clinics. We want to create a brand identity that conveys comfort and well-being, because that is the primary mission of this NEXT clinic. The way in which we focus the design, logo, and so on must clearly convey the desire of NEXT to provide a positive patient experience for everyone who chooses to use them as their primary clinic. Steelcase’s article “ Patient Rooms: A Positive Prognosis ” focuses on how patient ro...

Steelcase puts a strong emphasis on the development of healthcare settings in order to improve the experience of patients everywhere. Steelcase has assembled data and suggestions to improve various aspects of healthcare centers, such as exam rooms, patient rooms, as well as transition spaces. In exam rooms, Steelcase suggests a monitor to provide easy access to information, seating for family members to support conversation, and whiteboards to capture questions or drawings. In patient rooms, Steelcase focuses on family involvement. Family members need a welcome environment that allows them to connect with staff, as well as a place to socialize, eat, and sleep. In transition spaces within outpatient clinics, Steelcase recommends having a self-service area where returning patients can check themselves in, an administrative location where patients can fill out forms or ask questions, and an inviting welcome desk to bring a sense of friendliness into the clinic. Family-Oriented Pati...